Five Reasons Why Your Business Needs To Go Digital To Survive In 2019
It is no big secret that going digital is one of the greatest ways to exponentially increase business revenue and reach out to customers. Whether it is a brick and mortar business or educational or healthcare business, securing an online presence have proved to grow revenue regardless of the industry.
Here we are in 2019, most of the businesses have already gone the smart digital way. For some, it never occurred as an essential thing to do due to multiple reasons. But it won’t be the same in the coming years.
1. Get found or Get left behind
According to Google data, 68% of consumers who conduct local searches online via their smartphones go to the brick-and-mortar store with 24 hours. About half of consumers who complete searches make a purchase within a day. Do you know what this means? If you don’t have a web presence, if you don’t make it to the Google search results, the millennials are probably going to ignore your business. They wouldn’t even know your business exists. Especially in Cities, even if you have a great reputation, people wouldn’t know about it. They will visit or do business with those who are listed on top on google search results.
2. Generate more leads or lose your customers
The customers are the backbone of any business. You may already have a lot of customers even without a digital presence. But the sad reality is that if you don’t set up a website and digital marketing strategy, in the coming years, they will be your only customers. By setting up an interactive website, It is possible to generate many leads by collecting their contact information and answering their queries.
3. Target your audience
One of the greatest advantages of going digital is the ability to target your audience for advertising and marketing. In the past decades, Television and print ads were the way to go. The major problem was for most of the people your advertisement would seem irrelevant. But that’s not the case anymore. You may have already wondered, why you are getting personalized ads after you have searched for a product or service online. The same can be applied to your business too. By filtering out the target audience and showing your ads to the potential customers, you would be converting more leads at a fraction of the price of the conventional advertisement.
4. Social Media Marketing
There’s no need to elaborate on the time that people are spending on various social media platforms like Facebook and Instagram. People spend their free time scrolling through their smartphones. By leveraging the various social media platforms cleverly, it would be a lot easier to reach out to potential customers and generate leads. Through Social media, your customers will be able to keep in touch with your business and you will be able to educate them about the products and services you offer through your business.
5. Sell More online
E-commerce has taken the world by storm. Nowadays anything can be bought online. You can set up an E-Commerce portal through your website to sell your products and services. This will give your business global outreach. In some cases, With E-commerce enabled, you won’t even need a physical office or shop anymore. Your website will become your virtual office, where customers will buy products and services and make transactions.
Well, that’s it. If you are one of those people who still hasn’t taken their business online, stop wasting your time and start digitizing your business now. It’s now or never.