Why You Should Choose WordPress For Your Business Website

Post Date: May 8, 2019   Tags: ,    Author: Arun Laxman  

When it comes to launching a website, there are tons of options to choose from. From the underlying programming language to the framework used, there are hundreds of possibilities. But when you are planning to launch a website for your business, you wouldn’t want to hustle with the underlying technologies just so that you can make changes to the content in your website. This is where WordPress makes perfect sense. WordPress, an open source website creation tool written in PHP, is the most popular Content Management System (CMS) on the web and allows updating, customizing and managing the website from its back-end. One of the easiest ways to create your own website is with a platform like WordPress. Here are a few key benefits of using WordPress for business.

1. Free and simple to use

The best thing about WordPress is that it is free to use. You will only need to pay for the hosting services if you wish to have a custom domain. (obviously, you would definitely need that.) Even though the WordPress platform is a free service/framework it is quite a lot more powerful than many of the paid CMS platforms in the market. WordPress is an open source software. Even with a lot of updates and releases, it is still easy to use for both new and experienced users. There is a huge community of developers who are constantly putting their best efforts to add more and more features to the WordPress ecosystem. It is a world famous CMS that can be utilized to enhance and empower any business.

2. Extend the Functionality with Plugins

Plugins are the backbone of the WordPress platform. By using the right set of plugins, you can convert your WordPress powered website for just about anything you want. Be it a fully featured e-commerce system or education system. Plugins allow you to set up any kind of website using WordPress. Users can extend functionality or add new features to your WordPress websites without knowing how to program. WooCommerce, Ninja forms, and JetPack are a few to mention.

3. Multiple Theme Options

This is another great feature that comes with WordPress. Don’t like the current theme? You can switch to a different theme with just one click without losing the data. Themes allow you to change the design of your website quickly and easily as possible. There are thousands of free and paid themes and designs available on the internet. You can also develop your own custom theme from scratch.

4. Manage Your Website from Any Computer

A major drawback of some web frameworks is that you would need to install some specific software to manage the content of your website. At times this can be painful when you desperately need to manage the content of your website. Thankfully, you don’t need any specific software to update the contents of your website. WordPress provides a browser-based cloud editor that allows you to update website content on the go.

5. SEO Friendly

Setting up a website does not guarantee any web traffic to your website. A lot of factors go into the search engine ranking algorithms to rank in which position your website needs to be listed for relevant searches. By having a WordPress powered website, you can avoid a lot of headache regarding this page ranking. Why because, Google loves WordPress sites. Because they are updated more frequently, and the content tends to be structured well, you can get a WordPress site ranking very quickly compared to a static website.

6. Multiple Users

If you want to assign someone else for publishing content to your website, it is possible to give user access with limited controls over your website. An administrator has full and complete ownership of a website, you can set-up multiple users for the website and assign access levels and capabilities to each user.

7. Security

Security is perhaps one of the most overlooked aspects of websites. If your website is not secure enough, you will not only lose important and confidential data but also your website could be used to host unwanted content. But thankfully, WordPress receives constant security patches regularly and is always updated with the corresponding PHP Versions.

The following biggest brands in the world using WordPress.

Final Thoughts

WordPress is used everywhere in the world. As a matter of fact, WordPress powers 30% of all websites on the internet, International companies and agencies heavily rely on this Open Source CMS every single day and successfully operate high-performance websites. You would be surprised to know that even the Official government website of Sweden is powered by WordPress. Fascinating, isn’t it?